In today's fiercely competitive advertising landscape, reaching your target audience requires not just creativity but strategic analysis 📈. We recently sat down with the brilliant Julia Clement, Nielsen Regional Director - Agency & Advertisers, to explore effective strategies for brands to connect with their audience amidst the noise. One key takeaway? 🔎 **Analyze how competitors are investing their ad dollars.** Understanding where, when, and how competitors allocate their advertising budgets