Black hat SEO. I met a guy doing a super unethical backlink strategy. This guy has an HR newsletter with few readers. The barely read newsletter has an X account with tens of thousands of fake followers. Lots of fake engagement on the X posts, too. The newsletter is social proofed to look legitimate. Fake logos, fake followers, fake everything. The guy reaches out to blogs in his niche. “If you link to me, I’ll include your article or your blog in my newsletter of tens of thousands of HR readers

Backlink strategies from worst to great. Worst one is guest blogging. Time consuming, high failure rate, the best blogs are super competitive. If you want a great way to run through time while getting little benefit, I would recommend guest blogging. A lot better is partnerships - real partners who send you qualified referral traffic. Partner with similar relevant businesses to recommend each other when possible. You’re a plumbing company, partner with a hardware store. No, the links do not canc