Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Author Lorraine Marchand stops by to chat.

(More broadly, the military use of AI needs to be a granular question. We might find, for example, that AI helps with ...

BREMEN – Emma Lawmaster has been coached by her father, Tim, as long as she can remember. Although he isn’t Bremen girls basketball’s head coach, he saw something in the Lions’ Class of 2026 long ...

James Harden is expected to make an immediate impact with the Cleveland Cavaliers after a trade from the Clippers. Chris Swann / Clarkson Creative / Getty Images A couple of stars have instant ...

PHILADELPHIA, Pennsylvania (WPVI) -- One step at a time, Alyssa Bowser rediscovered her passion for dance and helped others realize it's never too late to find theirs. An avid dancer as a child, ...

Seven workers for Baltimore-based Second Chance reached a $173,000 settlement with the secondhand furniture retailer over claims they were misclassified and denied overtime pay, according to court ...

ST. LOUIS – It’s been 10 months since Paige Spears walked out of prison. He entered a world so different than it was 37 years ago when he went in that we wondered how he’s surviving. From freedom to ...

SANTA CRUZ — Picture this: You had a summer romance 15 years ago, and while you liked the person you were in a relationship with, you had to break it off because you were going off to school and ...

PLAINFIELD, Ind. — A charitable organization in Plainfield is giving shelter dogs a second chance at life, with a badge of honor. Plainfield K-9 Officer Rob Prichard is on a mission to prove that just ...