Sam Darnold and Drake Maye will face off Sunday on the field while you face off with your friends in a game of Super Bowl squares. Illustration: Dan Goldfarb / The Athletic; Steph Chambers, Cooper ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

The Super Bowl LX logo at a press conference at the San Jose Convention Center. Kirby Lee / Imagn Images Deciphering what number Super Bowl it is can be tricky, due to the Roman numerals. But the ...

NEW YORK -- NBC Sports' presentation of Super Bowl LX set an all-time media record as 137.8 million viewers watched in the second quarter as the Seattle Seahawks led 6-0 over the New England Patriots ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Regardless of an allegiance to a specific team, many Americans' eyes will be fixed on the biggest football game of the year this Sunday: the Super Bowl. Set in Santa, Clara, California, Super Bowl LX ...

Super Bowl 60 was a ratings touchdown for NBC, with roughly 125 million people tuning in to watch the Seattle Seahawks prevail against the New England Patriots and Bad Bunny make history at the ...

Super Bowl LX has arrived. It’s a bittersweet moment for NFL fans, as it’s the culmination—and unfortunately, the end—of another entertaining pro football season. The Seattle Seahawks and New England ...

Fans arrive at the Fan Zone outside the Moscone Center for Super Bowl LX In San Francisco, California on February 3, 2026. Super Bowl LX takes place on February 8, 2026 between the New England ...

The Super Bowl is inbound, and NFL fans will watch as the Seattle Seahawks take on the New England Patriots in Santa Clara. As one of the rare organizations still using them, the NFL's choice adds a ...

Every year, there is no bigger event on television than the Super Bowl. What began in 1967 as a championship game between two leagues has evolved into an unofficial American holiday, consistently ...