It's called the infinite scroll—a design feature on social media, shopping, video and many other apps that continuously loads content as you reach the bottom of the page. Handy? Yes. Clever? Also yes.

Apps such as One Sec, ScreenZen, Opal and Freedom can short-circuit the automatic habits associated with scrolling in various ...

The big thinkers at Aperture examine how infinite scrolling affects behavior and society at large. The moment Trump found out the Supreme Court killed his tariffs Trump admin issues major new rule for ...

The European Commission (EC), the EU's policy enforcement body, has issued a provisional ruling that TikTok's addictive design violates the Digital Services Act (DSA). On February 6, 2026, local time, ...

LONDON — U.K. Prime Minister Keir Starmer on Monday said his ministers “need to look at” social media design features like infinite scroll in a bid to encourage healthier habits for children online.

While TikTok is the immediate target, this isn’t an isolated case; the EU is essentially creating a blueprint for the entire industry. Meta (Facebook and Instagram) is already under a similar ...

The big picture: The European Commission has formally accused TikTok of designing its product to be addictive – particularly for minors – and indicated that features such as infinite scroll may need ...

The European Commission has taken a stance against some of social media's deleterious rhythms. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Instagram head Adam Mosseri testified that 16 hours of daily scrolling isn’t “addiction” during a Los Angeles trial where Meta, TikTok, and YouTube face lawsuits over allegedly addictive algorithms.

BRUSSELS — Doom scrolling is doomed, if the EU gets its way. The European Commission is for the first time tackling the addictiveness of social media in a fight against TikTok that may set new design ...