It has strong reasoning, but it sometimes answers questions you didn't ask. Formatting and image generation lag behind the text quality. It's a new month, and a new AI version number. It's called ...

If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.

How do you write a resume using AI? I tested ChatGPT 5.4 and compared it to ChatGPT 5.2, to create an executive resume for a project director job. Here's what happened.

Don’t buy the hype.

Albertsons Companies is the latest major brand to buy media on OpenAI ChatGPT Ads. The company said it will participate in the OpenAI Ad Pilot Program following announcements from Target and ...

OpenAI is testing ads in ChatGPT for free and “Go” tier users in the US. These sponsored links show up at the bottom of the screen and are meant to be relevant to the context without affecting the ...

From building personalized workout plans to answering form questions, AI tools like ChatGPT are quickly becoming fixtures in the gym—and it’s clear as to why. “ ChatGPT can harness the power of the ...

Since March 2025, ChatGPT has been capable of generating images. Following a period where it briefly wasn't available to free users, you now don't even pay for one of OpenAI's subscriptions to use ...

Geoff’s column hunts for how tech can make your life better — and advocates for you when tech lets you down. Got a question or topic to investigate? [email protected] and geoffreyfowler.88 ...

ChatGPT and other AI chatbots are starting to use Elon Musk's Grokipedia as a source. That's concerning. Credit: Jaque Silva/NurPhoto via Getty Images Now, at least two of the biggest AI chatbots, ...

New safeguards for underage users aim to reduce exposure to sensitive content. New safeguards for underage users aim to reduce exposure to sensitive content. is a news writer focused on creative ...

OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. The trial is expected to run for several weeks. The ads, ...