Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

More than short-term quantitative results, PR aims for longevity. Its purpose is to shape how a brand is understood, trusted, remembered and connected with.

Measuring physician performance in an ambulatory surgery center has become essential, says Sandy Berreth, administrator of Brainerd Lakes Surgery Center in Baxter, Minn. “It is the only way we know if ...