Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Gen Alpha slang moves fast — and “six seven” is a daily reminder that we can barely keep up. One day it’s “rizz,” the next it’s “skibidi,” and suddenly everything weird is being described as “so Ohio.