Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Standing out to potential employers In today’s competitive job market requires innovative strategies, especially for job seekers aiming at positions with six-figure annual salaries. For most employers ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic ...

Customer service is the greatest and easiest tool for building your business. Don’t just aim to make a sale — try to earn a repeat customer. Whatever you’re selling, remember that you’re in the people ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...