Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...

With the holiday shopping season already underway, some retailers are putting holiday spirit at the top of their wish list, with Target rolling out a new guest engagement program that instructs ...

What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...