Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management ...

Every page and file inside Modern Campus CMS are assigned a unique ID number called a Dependency Tag. When inserting files and linking to other pages across the CMS, it uses this ID number instead of ...

If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process.

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an ...