The Guinness brewery has a long history of innovation, but did you know that it was the birthplace of the t-test? A t-test is usually what underpins a declaration of results being “statistically ...
“One Guinness, please!” a customer says to a barkeep, who flips a branded pint glass and catches it under the tap. The barkeep begins a multistep pour process lasting precisely 119.5 seconds, which, ...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
A new paper published in European Science Editing highlights the growing psychological strain on researchers driven by pressure to obtain statistically significant results in academic publishing.
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