The question comes up in every revenue planning meeting: Should we hire business development reps first or build the marketing function? Taylor Thomson has a definitive answer. Marketing comes first.

Startups often fail because intelligent people spend enormous effort trying to fix the wrong issues.

We all have problems to solve. Sometimes we sit down with our computer or a pad of paper and pencil and develop solutions in a methodical manner. However most of the time, when we have a problem we ...

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same ...

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

Early in my career, I heard that phrase as a call to action and a justification for my existence. I accepted the statement as truth and began working feverishly to build and execute a marketing plan.

Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and ...

Problem-solving is an essential life skill that involves identifying, analyzing, and resolving challenges effectively. Have you ever found yourself staring at a problem, feeling like you’re trying to ...