The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Two new optical-detector ICs from Hamamatsu Corp can help you with proximity- and position-sensing challenges. The S8158 circular-position-sensitive IC detects the angle of light that is incident to ...

While much of advertising these days is being transformed and increasingly automated by AI, including the creation and targeting of ads, one crucial aspect remains stubbornly human: measurement. For ...

A problem doesn't last a lifetime. But how you deal with it can make it linger for years without resolution. In my studies about the topic, I've identified that, in addition to everything that ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook. Like several consumer packaged goods brands today, maternal care company ...