The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

Magnite (NasdaqGS:MGNI) has partnered with NOVA Entertainment to power programmatic buying of in-store digital audio inventory across Australia. The company is also integrating Genius Sports' Moment ...

LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

Real-time bidding (RTB) makes up about half of programmatic video ad sales, says Ooyala, and that area saw big quarter-over-quarter growth in all markets, increasing by nearly 50 percent in the second ...

"Throughout the region we have had some phenomenal quarter-on-quarter growth," Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. "The reason for that is ...

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" focuses on how efficiency should be the guiding principle in the next phase ...