An investigation by The Markup found that pixel collects data from many students using other websites, including high schoolers who sign up for financial aid and college testing. Then the code shares ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Healthcare startups are scrambling to reassess how their websites and apps are built, and how third parties may, inadvertently or not, be putting patients’ protected health information at risk. In ...

Consumers use the internet every day but may be completely unaware that tracking pixels exist and are collecting detailed information on how the consumer utilizes a web page. Tracking pixels are ...

Online tracking tools such as pixels are moving to the forefront of the debate about healthcare policy. Last month, the American Hospital Association and several allies in Texas sued the U.S. Health ...

Websites are ubiquitous, and so are cookies and tracking pixels (a/k/a web beacons). A web browser uses cookies to store login details and preferences; the cookies also track and profile user behavior ...