Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want, and they’ll buy more, stay longer and come back often. Retailers bought into ...

Even from within the tiny Hollywood Squares of an over-attended Zoom call, I recognized that look immediately. The snap of suddenly raised eyebrows as contradictory information crashes headlong into a ...

You can use personalization and segmentation simultaneously, and you probably should. Segmentation. Personalization. Customization. One-to-one marketing. Some people use these terms interchangeably, ...