If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

Screenage continues to be a platform where innovation meets impact. The upcoming edition tomorrow will feature industry heads ...

Closing the Mobile Marketing Loop Part 1: Is The Mobile Consumer Right For My Business? Previously, we’ve discussed how to implement a closed loop strategy in digital marketing, and how it allows for ...

The conference acts as a hub for marketers, content creators, and platform leaders to examine how mobile screens are ...

Despite reports of mobile?s growing importance for consumers during the recent Thanksgiving holiday weekend, only 49 percent of retailers are planning to include mobile technology in their holiday ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day ...

Which mobile marketing technology is most effective? Is it short message service (SMS), or instant dialing? Evidence is now emerging that can help advertising agencies — and brand marketers — ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Two privacy groups on Tuesday asked the U.S. Federal Trade Commission to regulate how mobile marketers can use consumers’ personal information, saying many people ...

The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided ...