The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works. Fresh data delivered Saturday mornings Thank ...

Learn how representative samples and random samples differ and why combining them minimizes sampling bias for accurate data.

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view. What does the migration to online polling mean for the country’s ...

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. NicoElNino Simple random sampling gives each member of a ...

Sampling is the process of creating a small unbiased population to be used in a test or experiment. The sample removes the impractical idea of surveying everyone in a market or a population. Random ...

In a simple random sample, each individual in the population has an equal probability of being chosen. Additionally, each sample of size n has an equal probability of being the chosen sample. This ...