In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

If a business has specific marketing objectives, it can use marketing performance appraisals to demonstrate expectations of these objectives to employees and evaluate the performance of the employees.

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...