What changes might be happening at the Star Alliance carrier?

Sweepstakes casino loyalty programs at Real Prize, WOW Vegas, and Casino Click are available for dedicated players.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. Many or all of the products on this page are from partners who compensate us when you click to ...

Credit card points are often considered the best type of points for an award traveler to have. Banks offer customers several ways to redeem these points, whether it’s through a travel portal or ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...