Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

In a world filled with high-tech robotics kits and programmable gadgets, one artist decided ...

LEGO just dropped eight Star Wars SMART Play sets available for pre-order now through LEGO’s official store, Amazon, Best Buy, and Target. These interactive bricks respond to movement with sound ...

No advanced motor modules. No complex control boards. Just magnets, copper wire, a transistor, and a 9-volt battery. Here is ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...