[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

Now, in one decisive shift, that model has been turned on its head. The newly inverted food pyramid signals more than a visual redesign; it represents a fundamental correction in how we understand ...