Email marketing remains one of the most effective and versatile ways for a business to promote its brand, products, and services. More than a starting point in reaching out to contacts, email ...

An industry survey finds that industry leaders are increasingly focusing on other datapoints.

As I mentioned in my last column, email is still one of the top online activities. Several recent studies keep email in the news. Silverpop’s 2012 Email Marketing Metrics Benchmark Study found, in an ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened and read: design.

LAS VEGAS, NV – November 25, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional corporations establish market authority through ...