I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...