Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Moderator Shibani Joshi (from left) discussed how AI is helping brands to better engage with their customers with Amy Hannah, Rob Giglio, and Jenn Garbach at the Fast Company Grill during SXSW. BY ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Empowering every team member—from frontline staff to partners—to think, act and connect with purpose is the foundation of truly memorable customer experiences. Empowerment drives CX. The top customer ...

The challenge for businesses in 2025 is to leverage automation for efficiency while nurturing customer connection. Midway through 2025, rapid advancements in AI and digital automation have ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.