A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sean Adler Yes, Agent ...
However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...
Elon Musk's social network X (formerly known as Twitter) last night released some of the code and architecture of its overhauled social recommendation algorithm under a permissive, enterprise-friendly ...
Value of marketing. Conference hall. Image by © Tim Sandle. Value of marketing. Conference hall. Image by © Tim Sandle. Brands can optimize algorithms to gain a ...
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Leadership in a world of autonomous algorithms
A new business infrastructure is emerging with enormous potential impact but almost no conscious design. In this new world, algorithms negotiate with algorithms, making decisions that shape markets, ...
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