Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Google DeepMind’s Project Genie can conjure entire 3D worlds from a simple text prompt, then let you explore them in real time like you’re inside a video game. The catch? You’ll pay $250 monthly for ...

Unity 6 is now available after the company announced it would be scrapping the per-install pricing model. Unity 6 is now available after the company announced it would be scrapping the per-install ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...

Unity, the maker of one of the most popular game development engines in the world, has just released a new demo showcasing the capabilities of its latest Unity 6 engine. Called Time Ghost, the new ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. A new generation of creative tools is arriving in the form ...

Unity is scrapping its Runtime Fee and returning to its previous seat-based subscription model, with price increases for Unity Pro and Unity Enterprise users. This decision, announced by Unity CEO ...

This groundbreaking update empowers creators to seamlessly bring their 3D content, like games and interactive experiences, to VIVERSE Worlds: the go-to platform for hosting and sharing 3D content ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...